Matt Yglesias

The Culture Warriors

Ryan Avent offers a common liberal gloss on the culture wars:

The language Obama used in his bittergate talk was obviously unfortunate, but it’s worth remembering that he was making a very serious point–that Democratic policies are far more helpful to small town Americans than Republican policies, but that the right successfully deploys cultural warfare to prevent those economic policies from resonating with voters. To see these remarks then turned on Obama by a campaign tailored almost exclusively to the needs of the very rich is surreal. Sarah Palin was basically saying, “Watch us hoodwink you the way Obama said we’d hoodwink you, and watch you all eat it up.”

The basic image here, also seen in Tom Frank’s What’s the Matter With Kansas, is of low-income people hoodwinked into backing the GOP by culture war rhetoric. But Andrew Gelman and his coauthors in the excellent Red State, Blue State, Rich State, Poor State mount a huge pile of data to suggest that this isn’t the case. Overall, low income back strongly and consistently back Democratic candidates. Where you see culture war voting is among rich people. They explain this, plausibly, in terms of the fact that privileged people are able to do more to express their cultural preferences — both in terms of lifestyle and in terms of who they vote for. Poor people need to spend their money on stuff they need and cast their votes for practical reasons. But the well-off can afford to indulge their preferences about where to live, how to vacation, and what recreational pursuits to follow and divergent tastes in these matters continues into the voting booth.

Our current crop of candidates offers up some pretty good examples of this. The McCain family is really stinkin’ rich (inheriting multi-million dollar fortunes and owning a dozen houses) but the other three couples on national tickets are well-off on a much more banal scale. The Palin family, the Obama family, and the Biden family all have incomes running into the six figures which is much more than your average American family has. But the Palins choose to spend their money in very different ways. They’re raising five kids, getting into competitive snowmobiling, going on moose hunting expeditions, etc. This isn’t stuff that your typical coastal elites care to do with their time and money, but none of it’s cheap, either. Rather, these are the leisure pursuits of Red America’s economic elite while prosperous people in Blue America are instead raising fewer children in smaller houses that are much more expensive per square foot and spending money on cheese plates rather than moooseburgers.

But in whatever sense snowmobiling is a “working class” hobby — and I’ll agree it doesn’t have vast appeal to big city sophisticates — it’s not a cheap pursuit, and I’m sure Todd Palin could have bought a ton of arugula with the money he spent on his snowmobile instead. He just chose not to, which is fine. But that’s what these culture wars are all about — relatively prosperous cultural conservatives fighting with relatively prosperous cultural liberals about “postmaterial” political issues and using lifestyle cues as proxies for those battles — they’re not about poor people mobilizing themselves on behalf of the GOP.