Matt Yglesias

Jul 9th, 2009 at 6:13 pm

Endgame

Wait: Michael Jackson died? How come nobody covered that?

— In defense of street cleaning tickets.

— The famous soda/pop/coke map.

— All about race, roommates, and prejudice.

— Fun with seasonal adjustment of labor market statistics.

— Pros and cons of the House Democrats’ surtax proposal.

Song of the day, Sunset Rubdown “Idiot Heart”.






46 Responses to “Endgame”

  1. dadafount Says:

    So apparently a shift in Pop voters triggered by Barack Obama’s leading the ticket for a deeply Soda-based party triggered November’s election. Since Clinton, the previous generation’s Soda/Coke alliance has splintered. We call this the “Southern Strategy.”

  2. pearl Says:

    We call this the “Southern Strategy.”
    Would that be Mountain Dew?

  3. The Lorax Says:

    It’s ‘pop.’ But you have to say it correctly. It’s close to ‘pap’ for you coastal-types.

  4. ang Says:

    Wow, New Mexico is all over the place on soda/pop/coke. What is “other”?

  5. Ted Says:

    Sunset Rubdown seem pretty decent. Like Interpol with a dash of something more histrionic, like Arcade Fire or Joy Division.

  6. glenstein Says:

    tsk tsk, matt. You copy Ezra Klein’s end-of-day links idea, and now you’re even using his jokes inside those posts?

  7. Rogers and Hammerstein Says:

    How do you treat a racist like Lonewacko?
    When he says brown folks want to bring him down?
    How do make it clear that he’s a nutjob?
    A Birther Young-Earther! A bigoted crank! A clown!

  8. Don Williams Says:

    Matthew forgot to mention that the Obama Administration reacted in panic to my scathing criticism two days ago and mounted a desperate media campaign today to assure the nation that the Swine Flu response now has their full attention:

    http://news.yahoo.com/s/ap/20090709/ap_on_go_ca_st_pe/us_swine_flu

    PS I got my Digital TV rebate coupons (to replace the expired ones) so I’m feeling benevolent and gracious at the moment.

  9. Nylund Says:

    Where I grew up, the whole soda/pop/coke debate was sort of nonsensical. You’d ask a general question, “would you like a drink?” and the person would answer back with a specific, “yeah, do you have any 7-up?” Rarely was there a need (or a use) for a word limiting the options to a sugary carbonated beverage without specifying which one in particular. If there was, we’re just as likely to say “soft drink” as anything else. Since we definitely never said pop or coke (which both sound very weird to me), I tend to answer that I say “soda” although I think I rarely use that word. I just would never say the other two, so its soda by default, but I’ve never liked being labeled as that.

    Whenever I am somewhere and someone does offer me a “pop” it makes me feel rude if in fact I’d prefer water or juice or something not “pop”. Why can’t I just be offered a drink?

    Its like saying, “I feel like a cured meat sandwich.” Either go with the general, “sandwich” or a specific, “i’d really like a salami sandwich.” The whole need for a vague intermediary term always bothered me.

  10. joe from Lowell Says:

    Thank you! Can we PLEASE put to bed the “tonic” thing?

    Nobody calls it “tonic.” Nobody has called it “tonic” for several decades.

  11. The Lorax Says:

    Joy Division or Arcade Fire? How about Mozart or Dead Kennedys?

    @Nylund I think it’s a way of finding out if the person wants something poppish without running through all the options (Vernors, or Squirt, or Green River). If the person wants milk, it may not be economical to go through all the individual types of pop you have when ascertaining the type of drink the person wants.

  12. Gordy Says:

    In the midwest it was pop; now I just ask for a beer–imported.

  13. The Lorax Says:

    @Joe From Lowell

    ‘Tonic’ is coming back:

    http://www.elixirtonics.com/

    There’s one on Melrose in LA.

    (That’s where the hipsters are.)

  14. Just Karl Says:

    My air conditioner goes out a few weeks ago and a repair man comes out to fix it. As I’m sweating just watching him figure out what’s wrong with my AC I begin to ponder that it must suck to be an air conditioner repair guy because every place you go has no AC. So I ask the guy, “Can I get you something to drink? Would you like a water or a coke or something?”
    He responds, “Sure, whatdya got?”
    I say, “Coke, IBC Root Bear, Orange Crush, and green Gatorade.” (Does anybody say Gatorade Fierce or Gatorade Rain? WTF is up with the flavors there?)
    He says, “I’ll have a Coke, thanks.”

    I personally find pop to be a jarring word. It’s hard on the ears. Really, the less spoken the better.

  15. Quote of the Day - Liberal Values - Defending Liberty and Enlightened Thought Says:

    [...] “Wait: Michael Jackson died? How come nobody covered that?” –Matthew Yglesias [...]

  16. Mark Says:

    It really doesn’t matter what word you use, as long as people understand you… oh, wait, they say “coke” in the South?? Isn’t that name taken by, you know, Coke?

    Leave it to Southerners to do the stupid thing when an infinite number of non-stupid choices are available.

  17. DTM Says:

    Growing up in Michigan, I had a friend originally from Cincinnati, and I used to ride him mercilessly every time he ordered something like “an orange coke”.

    Then I went to college on the East Coast, and discovered the pop/soda thing the hard way. I felt kinda bad in retrospect.

    Anyway, CAP says:

    If a surtax is seriously being considered by Congress, it makes little sense to simultaneously dismiss the proposals to limit deductions or cap benefits out of hand.

    Yeah, little sense until you consider politics. As I said in other thread, get the darn thing passed with a robust public option, and then down the road it will be much easier to optimize funding.

    Finally, on initial jobs claims: seasonal adjustments can be misleading, but so can unadjusted numbers–no one said econometrics was going to be easy. In general, I think it helps to follow the advice of Calculated Risk and look at the 4-week moving average.

  18. DTM Says:

    Mark,

    It is like asking for a xerox or a kleenex.

  19. Mac Says:

    @joe from Lowell,

    I dunno, I have family out in rural MA, and let me tell you Tonic is alive and well out there.

  20. linus Says:

    “In defense of street cleaning tickets.”

    I must be some kind of thief. I watched those things for years without tickets. As entertaining as they are I still think I prefer stadium and casino demolitions.

  21. pint of plain Says:

    soda is carbonated water
    pop is flavored carbonated water

    How hard is this for you Americans to understand?

  22. Matt W Says:

    Re Tonic: In my freshman year at Hahvahd in ‘88 I had exactly one person say to me, “Pop? Oh you mean tonic.” So it’s only been gone for two decades at most.

    Re New Mexico: I think a lot of the results there are due to small sample size; if you look at the county-by-county listings you can see that almost all the counties with double-digit responses mostly said “Coke,” and the dark green county had one single respondent who said “Other.”

    The thing that really confuses me is the “soda” islands around St. Louis and Milwaukee. Why? Is it correlated with beer brewing?

  23. Adam Says:

    It really doesn’t matter what word you use, as long as people understand you… oh, wait, they say “coke” in the South?? Isn’t that name taken by, you know, Coke?

    Leave it to Southerners to do the stupid thing when an infinite number of non-stupid choices are available.

    As someone who grew up in Georgia: the Coke headquarters is in Atlanta. Thus virtually every restaurant has Coke and not Pepsi products, and the vast majority of people have Coke and not Pepsi in their fridge. Due to its popularity it became common to ask your guest “can I get you a Coke or something?” and then you say “sure, a Diet Coke (or Sprite or Dr. Pepper or whatever)”. Of course most of the time you just ask someone if they’d like something to drink. It’s really not as confusing as it sounds.

  24. Syd B Says:

    Matt, do you support the escalation of the war in AF-PAK, and if so, do you have any plans on joining the Corp to get your kill on?

  25. UserGoogol Says:

    joe from Lowell: Probably, but on that map Greater Boston has its “soda” numbers drop from 80-100% to 50-80%, which leads me to think that the elderly holdovers who still call it “tonic” are enough to be statistically significant. (Since I can’t think of any other reason for that to happen, and it’s too neat a pattern for me think it’s a coincidence.)

  26. Frank Says:

    Hey, is there any explanation of why a given region calls a soft drink by a particular term?

    Is it ethno-regional in nature or is it based on sheer marketing and branding history of soft drinks in given regions, from the late nineteenth to early twentieth centuries?

  27. rea Says:

    [Singing]:
    I dreamed I saw Michael Jackson last night,
    Alive as you and me.
    Says I “But Michael, you’re ten days dead”
    “I never died” said he,
    “I never died” said he.

  28. AHG Says:

    Street cleaning tickets are in-fucking-defensible!!!!! 100 dollars for a street cleaner that doesn’t actually come to my neighborhood!?!? WTF!?!

    Sorry. I’m calm.

    Very calm.

  29. James Gary Says:

    Not to burst anyone’s bubble, but it’s possible to click on any state on the pop/soda map and get to a chart showing the actual number of respondents, which are in my opinion disappointingly small.

    In the case of New Mexico: the only counties with sufficiently large numbers of responders to produce a meaningful sample were Los Alamos, Santa Fe, Bernalillo (Albuquerque) and Dona Ana (adjoining El Paso and containing NMSU). All four of which have a very high proportion of residents who moved there from elsewhere in the US and, presumably, brought the appropriate names for fizzy flavored water with them.

  30. earning hemistway Says:

    Matthew, good choice on Sunset Rubdown, but why not “Shut Up I Am Dreaming Of Places Where Lovers Have Wings”?

  31. Pete from baltimore Says:

    Regarding what term people use for soda.I have found that when I am riding my bicycle through some of the small towns in lower and western Pennsylvania that the generic name for soda is Pepsi.

    I think that Pepsi cannot compete in the big markets with Coke so they ttry to dominate the small towns.Which is why you will get a Coke at a bar in Philadelphia, but a Pepsi in Myersdale PA [population 2,000 ,and a great town].

    I do not know if Pepsi dominates the small town restaraunts in the rest of the country. But it certainly seems to in the area between York and Pittsburgh in Pennsylvania.

  32. pseudonymous in nc Says:

    How hard is this for you Americans to understand?

    Too harsh: allow room for “fizzy drink”, “fizzy pop” or the Hegelian synthesis that is “soda-pop”.

  33. rea Says:

    I had a friend originally from Cincinnati, and I used to ride him mercilessly every time he ordered something like “an orange coke”.

    Well, but that’s Cincinnati. They think chili contains noodles, too. :(

  34. pete from baltimore Says:

    Regarding the unemployment figures in the NPR story.

    As many here already know , most unemployment figures leave out a large amount of people.Such as people that have ran out of benifits or people who do not qaulify bacause they did not work at their last job long enough to qaulify.It also does not count the many people that may have been working ” off the books”.There are a lot of American born day laborers unfortuantly .

    Not to mention the “underemployed” such as myself at the moment.

    I am not saying that I have a better way to count the unemployed.Probably no one does.But I do think that when reading unemployment figures we should all realise that there defintily is a large under count.

  35. Lisa Says:

    Is there a map delineating the “jimmies/sprinkles” breakdown by region (i.e., the chocolate or rainbow-colored topping on ice cream)?

    Lisa

  36. Hector Says:

    Joe from Lowell,

    I do know some people from MA who call it ‘tonic’, it tends to be restricted to older people. I’ve heard that in areas of rural northern NE there are still a fair number of people who say ‘tonic’.

    I like the term Tonic and I hope it does come back.

  37. Just Dropping By Says:

    Is there a map delineating the “jimmies/sprinkles” breakdown by region

    I’ve never thought that was a regional thing. It was always my understanding that “jimmies” is the term of art and “sprinkles” is the layman’s term, the same way that the tip of a shoelace is properly called an “aglet,” but a lot of people call it a “nib.”

  38. bdbd Says:

    a regional variant — my grandfather (Johnson County, Texas, just south of “Forth” Worth) said “Co-Cola” generically

  39. Brautigan Says:

    I’d be interested in how the survey was worded. It shows the county in the mid/South West where I grew up going overwhelmingly using “pop”, but I can tell you that it’s really called “soda pop” by almost everyone there.

    And, in response to Nyland@9, until about the late 80’s, what most people meant by “soda pop” was any one of a dozen (mostly fruit like orange, grape, etc) flavors of some locally-produced carbonated beverage. Coke, Pepsi, 7-Up, etc, weren’t all that dominant.

  40. TennMando Says:

    The map looks a little misleading, living here in Northeast Tennessee, close to the Virginia boarder. I work in Southwest Virginia and have yet to here anyone call a coke ‘pop’ (a lot of old-timers call it ‘Co-Cola’). Yet the map shows that ‘pop’ is the more prevalent usage in all but one county (Scott) in that portion of that state. If anything, you’ll hear someone say soda before they would pop, but 99 percent of the time people use the word coke (or sprite for lemon-lime drinks, etc). The only exception is Mountain Dew. It gets called by its proper name, but originated in this area anyway.

  41. Noone Says:

    Everyone in my neighborhood in suburban Los Angeles called them “soft drinks”.

  42. Myles SG Says:

    Everyone in my neighborhood in suburban Los Angeles called them “soft drinks”.

    That does seem to be the West Coast norm.

    Although, disturbingly for me, the entirety of Canada seems to have replicated all the lingo straight from the Midwest. The pop/sode thing is true throughout Canada as it is in the Midwest.

  43. Haukur Says:

    I like the term Tonic and I hope it does come back.

    That doesn’t surprise me, Hector. You also like Christianity and you hope it comes back. And you like Marxism and you hope it comes back.

  44. Charlie Says:

    From Boston and my dad and grandmother definitely still say “tonic.” Also, until very recently, the Star Market near my childhood home had on its sign over the aisles “Tonic” and “Diet Tonic.”

  45. Charlie Says:

    Also, the reason New Mexico, Florida and Alaska look so weird are partially because they’re all areas with lots of migrants from other parts of the country, and also because they have a lot on non-English speakers (Latinos in the South, native Alaskans in central Alaska).

  46. joe from Lowell Says:

    I like the term Tonic and I hope it does come back.

    Knowing you, Hector, you’re probably hoping the Latin term comes back.

    ;-)


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