Matt Yglesias

Sep 16th, 2008 at 4:07 pm

The Truth About Arugula

Alex Massie sees a salad conspiracy:

I can’t recall for certain, but I’m pretty sure arugula used to be called rocket in the United States too, but that the name was changed because someone – growers? Supermarkets? – wanted a poncier, more exotic, upscale name for the stuff. If Obama loses in Novemeber this shift will doubtless be seen by historians as a key moment in American political history…

I think I’m going to start saying “poncier” more often.






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