The Millionaire Factor
There turns out to be a magazine called Millionaire which dubs itself “the magazine for people with passion.” Its target audience, based on the title, is essentially your typical member of John McCain’s middle class — pulling in a million or four a year. The publication is written in the English language, but based on the Millionaire media pack it’s actually based in Dubai in the United Arab Emirates and its distribution is primarily in the Persian Gulf. That, no doubt, is because the Gulf monarchies are well-known as thriving middle class societies. Its the sort of place where lots of middle class people engage in the sort of activities depicted in the magazine — for example, relaxing on in the swimming pool that’s on your yacht.
UPDATE: Brian in comments notes the best part, the pool is shaped like a yacht! Just as your typical middle class pool-on-yacht would be.
31 Responses to “The Millionaire Factor”
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August 20th, 2008 at 9:45 am
Why are you insulting John McCain for his suffering as a POW?
August 20th, 2008 at 9:59 am
A millionaire is defined as someone whose net assets exceed a million. This is a substantially weaker requirement than earning a million a year.
This is also why McCain’s characterization of rich is so laughable. Suppose I had 5 million in liquid assets, but that I never worked again. Even if I wanted as little risk as possible and invested in a money market for 3%, I would earn 150k a year, which would be quite comfortable. But his requirement is that I have to earn 5 million each year.
August 20th, 2008 at 10:05 am
The best part is that the swimming pool is in the shape of a yacht.
August 20th, 2008 at 10:07 am
I’m starting a new magazine for self-identified douchebags, called Douchebag.
August 20th, 2008 at 10:20 am
I am decidedly middle class, as long as my year-to-year contract hold up. Can you make sure that when you deliver my yacht it also has the laptop Newt promised me?
August 20th, 2008 at 10:22 am
I put my yacht-shaped pool in my atrium. Besides, an above-ground pool on a yacht is just trashy.
August 20th, 2008 at 10:26 am
I tell you, having a swimming pool on my yacht is more trouble than its worth. The thing just positively fills up with seagull poop, and the resulting nitrates cause a non-stop algae bloom. I’ve had to take on a second cabana boy full time just to deal with this issue.
Its not easy being middle class….
August 20th, 2008 at 10:28 am
The best part is that the swimming pool is in the shape of a yacht.
What would be even better is if the picture showed a toy yacht floating in the swimming pool, and the toy yacht had a swimming pool on it.
August 20th, 2008 at 10:29 am
fuck, this is nothing.
i’ve got a yacht-shaped pool on the deck of my yacht, too. plenty of us do.
but i’ve got another pool so big, that i can cruise that yacht around that pool for days on end.
and that bigger pool? it’s on the deck of my larger yacht. my really, really large yacht.
after that, it’s turtles all the way down.
August 20th, 2008 at 10:37 am
This magazine is behind the times; Colbert has been doing “Colbert Platinum” for months.
Apropos of nothing, Spike:
Whoa–TMI!
August 20th, 2008 at 10:42 am
James Gary wins the thread. I’m also reminded of the Duckman episode: “Is this your office?” “No, it’s my car.”
CNN International has a monthly (?) show that deals with that kind of lifestyle, along with ones that deal with the other trappings of millionaire lifestyle — golfing, yachting, first-class air travel. The rich are different from you and I…
August 20th, 2008 at 10:46 am
I’ll take on your cabana boy any time!
Sorry.
August 20th, 2008 at 10:49 am
I thought El Cid won the thread…
There are quite a few magazines that focus on this sector of the middle-class market: there’s Monocle, and I believe that the FT now has a monthly supplement called ‘Spending It’.
August 20th, 2008 at 10:59 am
Here’s the wikipedia entry on How to Spend It. It’s “won numerous prizes for being the best newspaper supplement of the year” by focussing on important issues such as yachts, granite countertops and pieds-a-terre in Monacco.
August 20th, 2008 at 11:31 am
Oh my God!! Can you see it? That pool is shaped kind of like a cross!!
August 20th, 2008 at 12:19 pm
And of course, you all neglected to point out that that appears to be Our Lord Jesus lounging in the corner of the pool with the family.
Anyway– I hope you can all see how going on a vacation to Hawaii is elitist, but this pool isn’t.
Also– Why no mention that they might be using this pool for Baptisms Matt??? Why are you persecuting Christians???
“And he who shall persecuteth a Christian, you shall ignore his words, and e’en his deeds, and cast him out from your flock…” -Obadaihah, 24:1
“If they say to you, that the earth is getting warmer, or that the earth is getting cooler, or that its weather is changing in any way, you shall cast out the unbelievers in God’s perfection.” -Peter, 36:1
“And then by the River Devo a flock of seagulls flew over some men at work…” -Cracky, 2:3
When an enemy contends against you, battle him with SCRIPTURE, and you will NEVER fail!!
August 20th, 2008 at 12:25 pm
The actual target market for “Millionaire” is probably people who are well-off, but not at the millionaire level, kind of like how “Seventeen” is aimed at thirteen-year-olds.
August 20th, 2008 at 12:44 pm
skiddle: actually. ‘How To Spend It’ is cool. It’s the apotheosis of Veblen/Bourdieu commodity porn, and put together with a lot of care. The BBC’s ‘The Sunday Format’ satirised the weekend supplement mentality, but no-one pulls it off like the FT.
Monocle’s different: it’s not about wealth, but rather a fantasy lifestyle where the protagonists have an spartan eco-apartment in La Paz but can pop out to Zurich to fetch locally-grown white asparagus for the evening’s dinner party.
But No Comment’s right about the target market: multi-millionaires don’t need to read about it. They have people for that.
August 20th, 2008 at 10:40 pm
I think it’s really unfair to demand that “people with passion” also must have a million dollars in the bank.
I have quite a lot of passion. I just fucked my husband’s brains out the other night, and we’ve been together going on 30 years.
Why am I not a target for this Millionaire Magazine?
August 21st, 2008 at 12:09 am
You know that John McCain was bayoneted and spent 150 years as a prisoner of war being bayoneted repeatedly so that you could make fun of people who have to keep their pools on little boats. Why do you hate America?
August 21st, 2008 at 3:04 pm
Re: Douchebag magazine. As a lowly paramedic needing to make extra money for a house down payment, I’ve been picking up bartending shifts at a friend’s place. I hear the term douchebag entirely too much while working, and from the people that it’s supposed to most describe. It was a great word for awhile. We must let it die. To bastardize a quotation from The Talented Mr. Ripley, “No one ever thinks they’re a douchebag.”
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